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How Rest Assured Is Filling a Niche in the Senior-Care Market

This Lafayette, Ind.-based company lets seniors and their families know that someone has their backs. Plus, other game-changers meeting the needs of older consumers.

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This story appears in the June 2011 issue of Entrepreneur. Subscribe »

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Keeping a senior in a nursing home is incredibly expensive. Bringing in a home healthcare aid may be more economical, but a nurse can't monitor each client 24/7.



That's the niche Rest Assured fills. The system sounds like something out of Orwell: A typical setup includes two-way video monitoring and an array of sensors that tell the Tele-Caregiver at Rest Assured's home base in Lafayette, Ind., how long a senior has stayed in the bathroom or if they've opened the medicine cabinet to take their prescriptions. It also measures the temperature, calculates carbon monoxide and even indicates when a client sits in a specific chair or goes to bed.

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