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How to Build a Mobile App for Your Business

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This story appears in the October 2011 issue of Start Up.

Going Mobile Without Going BrokeMobile applications are no longer an option for small businesses--they're a necessity. Digital research firm comScore reports that nearly 40 percent of American mobile subscribers accessed downloaded apps in June. And, according to a consumer survey conducted earlier this year by MTV Networks, 91 percent of respondents said apps expose them to new things; 77 percent compared apps to personal assistants; and 83 percent of daily mobile app users reported believing they're "addicted" to apps.

Related: The Best Mobile Apps for Business

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