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Is There Proper Etiquette for Videoconferencing?

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This story appears in the November 2011 issue of Entrepreneur. Subscribe »

The hierarchy of communication in descending order of effectiveness: talking in person, yelling in person, talking on the phone, yelling on the phone, video conferencing (while talking or yelling, take your pick).

Video conferencing is one of those things that we all generally endorse but is still new enough that we haven't fully adapted to it. We're not yet sure where to look. We're not sure when to speak. We're not used to seeing exactly what we look like when we're pretending to be interested.

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