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A Franchisee Gym Pumps up Profits by Going Green

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This story appears in the April 2013 issue of Entrepreneur. Subscribe »

It's ironic that the biggest expense at a gym--a place where people go to expend energy--is electricity. All those elliptical trainers, treadmills, TVs and bright halogen lights can work up a hefty power bill. And running a gym on New York's Long Island, home to pricey electricity rates? Fuhgeddaboudit.

Sweating the small stuff: Russ Golan of Retro Fitness.

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