Success or Failure: Which Breeds Stronger, More Resilient Entrepreneurs?
Champions aren't born, they're made--or so the saying goes. But each champion is made in a different way, and there is no blueprint for business success: Some entrepreneurs burst out of the gate and never look back; others stumble badly, learn from their mistakes and make the most out of their second chances.
Formative success breeds sustained success, contends Ian H. Robertson, a professor of psychology at Trinity College Dublin and founding director of the school's Institute of Neuroscience. In his book The Winner Effect: The Neuroscience of Success and Failure, Robertson explores the science behind how success impacts brain chemistry and makes humans and other creatures smarter, more self-possessed and more aggressive, setting the stage for even greater accomplishments to follow.
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