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Savings Plan

100 ways to save your business thousands of dollars

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This story appears in the February 1997 issue of Entrepreneur. Subscribe »

In a volatile economy, on a shoestring budget (and what entrepreneur isn't?), it really pays to scrimp and save. Just in case you've forgotten the value of a hard-earned penny, we've come up with a slew of money-saving ideas to boost your business's bottom line-from joining a prepaid legal plan or logging on to the Net to auditing your commercial lease and even unplugging your coffee maker. Though some tips will save you more money than others, the end result of your overall spendthrift strategy could add up to a bundle.

Marketing

1. Piggyback your advertising. Including advertising material in other mailings, such as in invoices, saves postage and other costs, says J. Donald Weinrauch, co-author of The Frugal Marketer (Amacom). Likewise, make the most of your point-of-purchase opportunities by tucking coupons, newsletters or other promotional fliers in the bag with customers' purchases.

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