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Icy Hot

Souper idea

This story appears in the January 2000 issue of Business Start-Ups magazine.

Jamie E. Taerbaum is a man for all seasons; he cools down the summer and warms up the winter. It's easy to understand why people return to him time and again. Of course, it could be the food. Taerbaum operates ICEBOX/SOUPBOX, a specialty restaurant in Chicago that changes its menu along with the weather.

When the late spring heat envelops the city, customers line up for ICEBOX's Icyfruit, an Italian-ice-like treat made from fruit juice, sugar, water and chunks of fruit. Available in six serving sizes and 20 flavors, including cantaloupe, coconut, lemon and strawberry, Icyfruit is a refreshing way to pass a hot summer afternoon.

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