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Does Social Responsibility Hurt a Company's Bottom Line?

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This story appears in the September 2014 issue of Entrepreneur. Subscribe »

On Dec. 14, 2012, when Gerry Sullivan learned that a deranged killer had gunned down 26 people at Sandy Hook Elementary School in Connecticut, he looked into positioning his mutual fund in Smith & Wesson stock.

Shares of the gunmaker would plunge in the wake of the massacre, he reasoned. Then they'd slowly rebound as Congress ignored calls for stricter gun controls.

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