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Active or Idle, Everyone Is Wearing Gym Clothes Now

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This story appears in the December 2014 issue of Entrepreneur. Subscribe »

Active or idle, everyone loves “athleisure.” So much so that fitness-inspired togs are among the hottest trends driving America’s apparel market.

Adidas
Sporty chic: Adidas by Stella McCartney.

Comfortable, affordable, versatile and increasingly stylish, activewear is no longer just for the gym. Sleek hoodies and stretch pants have become acceptable attire at many offices, not to mention restaurants and bars. And sporting them can create the sensation of being, well, sporty. 

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