Promoted Content

Building a Living and Breathing Marketing Strategy

Building a Living and Breathing Marketing Strategy
Image credit: Entrepreneur Media Inc.
Brand Publisher

With more than 3 billion people on the Internet, digital marketing is one of the fastest, easiest and most effective ways to reach consumers today. But there's no magic potion for success. It doesn't happen overnight; it doesn't result from deploying a campaign or two, here and there, and then forgetting about it. Rather, marketing is a living and breathing strategy that requires continual nurturing and optimization, and is vital for small businesses to grow and flourish.

Join us for a free webinar on Thursday, May 7th 2pm EST and walk away with actionable tips to grow your bottom line, year after year.

Register Now

In this webinar, we'll explore:

  • What types of digital marketing and content work best to drive website visits, phone calls, appointments, leads and offline sales for local businesses
  • How to make the best use of online marketing, data-driven research, product videos and educational events to justify your marketing spend and guide planning
  • The ins and outs of building a fluid marketing strategy, including goal setting, ideation, program execution, potential costs, distribution channels and timing
  • Why it's critical to analyze data, test multiple variations and apply lessons from post-campaign data to optimize for future success

Digital marketing can be tough to grasp, and even tougher to execute well. But that doesn't mean businesses should ever settle for anything less than the best results.

Ramon Ray: Technology Evangelist,

Raghav Mathur (VP, Strategy and Business Development, G/O Digital)
Ray Hennessey (Editor,

Register Now

More from Entrepreneur

Dustin's experience and expertise can help you monetize your message, build a marketing strategy and connect with influencers.
Book Your Session

For a limited time only, get this bundle of Entrepreneur PressĀ® titles for less than $30 (60% OFF) on our bookstore when you use "LEAP" at checkout.
Buy Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.