Bar Owners: This Is What Your Customers Want
With all due apologies to Cheers habitués Norm Peterson and Cliff Clavin, Jay Larson and Sean Patton are the funniest barflies on TV. Each week the stand-up comedians belly up to the nation’s premier watering holes as hosts of the Esquire cable network’s Best Bars in America, knocking back signature drinks, sampling regional cuisine, picking the brains of rock-star bartenders and hanging out with personalities like actor-screenwriter Nat Faxon and celebrity chef Roy Choi. Larson and Patton spoke to Entrepreneur about good drinks, good people and good times.

ENTREPRENEUR: WHAT SEPARATES THE TRULY GREAT BARS FROM THE REST?
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