Where brands share their insights. What's This?

The EMV Liability Shift is Coming. Prepare Your Business.

Download this free guide for the essential steps to protecting your sales, profits and brand before the critical Oct. 1 deadline.

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Will be used in accordance with our Privacy Policy
The EMV Liability Shift is Coming. Prepare Your Business.
Image credit: Sage
By Sage

Beginning October 1, businesses that fail to update their payment processing terminals to accept chip-enabled EMV credit and debit cards will be exposed to new, potentially devastating liabilities.

This date represents a key liability shift from payment processors to businesses for chargebacks stemming from fraudulent transactions, since EMV chip cards offer enhanced security protection compared to older, magnetic-stripe technology.

Failing to adopt now not only puts your profitability and business at risk, but your brand reputation as well by leaving your customers vulnerable to fraud. But it's not only about protection. Deploying EMV-capable terminals also helps you accept newer forms of mobile payments--such as Google Wallet, Apple Pay, and Android Pay--helping you meet emerging customer payment preferences and, in turn, position your business for growth.

This guide shows you what you need to understand and prepare for EMV, strengthen your data security standards, protect yourself from chargeback liability, and realize all the marketing advantages that EMV migration offers for your business.

Get the information you need in a straightforward, easy-to-understand guide so you can prepare your business simply and effectively.

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur

Entrepreneur Media, Inc. values your privacy. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site (both directly and through our partners). By continuing to use this site, you are agreeing to the use of that data. For more information on our data policies, please visit our Privacy Policy.