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With so many logos in the marketplace, it’s becoming increasingly harder to create one that stands out and is memorable for customers. While there is certainly no magic trick to make this happen, there are some essential elements small businesses should follow in order to create a logo that’s worthy of the market’s attention. These elements have been used by companies both large and small, and have helped their logos to stand the test of time. If you focus on these tips while creating your logo, you’ll set your brand up for visual success in every corner of the marketplace.