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Steeped in tradition, the wedding industry is not an area of enterprise we typically associate with cutting-edge innovation. However, sometimes it’s the areas that you least expect that are primed for innovation. (Perfect example: Uber taking on the taxi industry. Jen Glantz, a woman with the nickname “the professional bridesmaid,” decided to turn the wedding industry on its head with her business idea — Bridesmaid for Hire. In this SlideShare, Glantz shares her tips on how to take a creative idea (even if it’s at its earliest stages), turn it into a successful small business and keep innovating along the way.