Full access to Entrepreneur for $5
Subscribe

Playing Around

EAndre Farrar, Arthur Ganson and Rustam Booz have their hands on a winner.

By
This story appears in the January 1996 issue of Entrepreneur. Subscribe »

Why didn't I think of that? thought Arthur Ganson, a sculptor and inventor, when he saw someone holding what looked like a fantastic toy. As he got closer, however, that toy turned out to be just a tube-shaped balloon.

But that balloon became the inspiration behind Ganson's brainstorm: Toobers & Zots, a toy that's been called the "Legos of the '90s." The 2- to 4- foot foam rubber tube (Toobers) cam be bent into any shape; the die-cut foam shapes (Zots) connect and adorn the Toobers to make various objects.

Continue reading this article -- and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!