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Fast Track

Get on the road to success with the right franchise or business opportunity.

This story appears in the June 1998 issue of Business Start-Ups magazine.

Choosing a franchise or business opportunity is as exciting-and confusing-as choosing a new car. There are hundreds to select from, each one shinier and more appealing than the next. But how do you look beyond the razzle-dazzle of the showroom to find out whether you're making a smart investment . . . or getting stuck with a lemon?

Whether you're shopping for a car or an opportunity, the secret to making a smart purchase is the same: Do your homework.

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