Top Trending: Why You Must Go See That 'Flop' 'King Arthur: Legend of the Sword'

Make Up Your Mind

Ann Graham Ehringer's Make Up Your Mind: Entrepreneurs Talk About Decision Making
  • ---Shares
This story appears in the February 1996 issue of Entrepreneur. Subscribe »
Reader Resource

Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started »

The buck stops with you. As an entrepreneur, you're undoubtedly called on to make decision after decision. But-and let's be honest here-have you ever taken the time to analyze your decision-making process?

Probably not. Which is where Ann Graham Ehringer's Make Up Your Mind: Entrepreneurs Talk About Decision Making (Merritt Publishing, $19.95 paper) comes in.

As you can surmise from its subtitle, Make Up Your Mind takes the words out of small-business owners' mouths-and analyzes them in their proper context. Don't get the wrong idea, however: Despite the extensive research she obviously conducted, Ehringer doesn't get in the way of letting entrepreneurs tell their own stories.

In the final analysis, Ehringer determines that two distinct styles of decision-making exist-one that depends upon analysis supported by feelings, and one led primarily by emotion backed with data. Which decision-making style is yours? You make the call.

Contact Source

Merritt Publishing, (800) 638-7597, fax: (310)396-4563.

Edition: May 2017

Get the Magazine

Limited-Time Offer: 1 Year Print + Digital Edition and 2 Gifts only $9.99
Subscribe Now
OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.