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Pushing The Envelope

Mail order experts help one company reach the next level of success.

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This story appears in the February 1996 issue of Entrepreneur. Subscribe »

People start businesses every day. Some succeed quickly; some fail right off the bat; still others percolate slowly and grow gradually, one day emerging as bona fide success stories.

At some point, every start-up business owner needs a little help-a few pieces of sound advice from professionals to help steady a new business' sometimes shaky beginnings. But good old-fashioned irony usually dictates that, just when they need it most, small-

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