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Sugar & Spice

Forget what girls are made of--what do they <i>buy</i>?

This story appears in the August 2000 issue of Entrepreneur. Subscribe »

As we've said before, when it comes to deciphering the capricious world of trends, it all boils down to what the oh-so-cool, MTV-viewing, Britney Spears-worshipping younger set wants. That's especially true for teen girls, who constitute the target audience for many a marketing entity. Everyone's pretty curious what next femme-focused fad will sweep the nation-the fad that transcends all age levels and becomes a vast crossover-sort of like those pandemic power beads. So we asked a couple experts what their predictions are for this trend-setting group.

Karen Bokram, publisher and founding editor of Girls' Life magazine, confirmed our suspicions that the power-bead phenomenon was on its way out the door. So what's next? According to Bokram, we'll see a lot of kids heading to class with child-friendly versions of formerly adult electronic tools. Electronic organizers, such as Vtech's Helio, and wireless "intertainment" systems, like Cybiko (which people can use to send and receive instant chat messages or play interactive games), will find their way into the backpacks of many a savvy teen. Beverly Hills, California-based Charmed.com even has a range of Internet-ready fashion accessories like necklaces and bracelets that allow wearers to access the Web and receive and send voice-activated e-mail.

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