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Free Lunch

Don't underestimate the value of free food when seeking employees.

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This story appears in the September 2000 issue of Entrepreneur. Subscribe »

In today's economy, free stock options aren't the only things luring prospective employees to companies. Free food may also whet their appetites.

Edible perks can range from gourmet coffee service and morning muffins to monthly luncheons. "People are looking for social community at work. Sitting around and eating together, even if it's just doughnuts and coffee, creates that," says Diane McNutt, director of human resources at Minneapolis-based Ceridian Employer Services.

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