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Home Is Where the Money Is

And improving the home is where today's franchises are headed.

This story appears in the September 2000 issue of Entrepreneur. Subscribe »

Forget about exotic vacations and fast cars; today's consumers are interested in putting their money where they spend the most time: their homes. Tired of living with the same old kitchen cabinets, worn-out drapes and boring landscapes, homeowners are redecorating, remodeling and replacing at record rates.

According to the Home Improvement Research Institute, home-improvement product sales hit $158.9 billion in 1999, a 7.3 percent increase over 1998. And the institute predicts a growth rate of 6.3 percent this year.

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