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Hot . . . Or Not?

Is that "hot" start-up concept all it's cracked up to be? How to test your idea and start the business that's right for you

This story appears in the December 2000 issue of Entrepreneurs Start-Ups magazine.

If you've ever felt that you have the ideas but not the skills, backing or know-how to make things happen, you know what the search for the perfect start-up is like. You think you've found a promising idea. You can just see that business running along successfully, with plenty of orders rolling in.

But then you try to get started. And it's like putting on a sweater and getting your head caught in the arm hole. You're thrashing about, going nowhere. You can't get in-or out.

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