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How Adopting a Growth Mindset Can Grow Your Business Avoid the pitfalls that impact your well-being and your business.

By Kristian Livolsi

Opinions expressed by Entrepreneur contributors are their own.

solar22 | Getty Images

Everyone has the possibility to grow. Abraham Maslow once said, "One can choose to go back toward safety or forward toward growth. Growth must be chosen again and again; fear must be overcome again and again."

It's essential to recognize that growth is not measured solely on sales. In fact, from a monetary measure, it's more about overall profit rather than sales. Growth ultimately begins with you and your people and is measured by well-being and happiness.

Happy people generate growth. Satisfied customers are more frequent return customers, and return customers who fall in love with your product become raving fans which, in turn, attracts more of the same customers.