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3 Words Entrepreneurs Need to Stop Saying

New founders, take note: if you're trying to enter a more traditional industry, check these techie-phrases at the door

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I’m the CEO of a legal tech startup with a breakthrough AI product, Fortune 500 clients, and backing from leading venture capitalists and Microsoft. We’re the exact portrait of a “disruptive” Silicon Valley company — and that’s the one word our sales team is never allowed to use.

To be blunt, it’s tone-deaf. The last thing a seasoned executive who’s dedicated her life to the legal industry wants to hear is that some flashy startup thinks they should disrupt what she’s built and worked on.

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