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Business Idea: Salsa Dancing

Even if you have two left feet, this Latin rhythm can be big biz.

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This story appears in the February 2001 issue of Entrepreneurs Start-Ups magazine.

Dancers and entrepreneurs have nothing in common, right? Except that they're both passionate about what they do, devoting long hours to that passion and tasting the sweet elixir of success only after a ton of hard work. OK, perhaps they're more alike than we thought. Running a business can be similar to dancing a routine: You have to practice; it's your life's work; you have to wear special shoes...wait--bad analogy.

Thankfully, the connection between salsa dancing and entrepreneurship isn't as difficult to see. From creating salsa Web sites to producing instructional videos to managing a dance company, these salseros, as they're called, do it all.

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