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Burning Question

What was your first big buy after starting your company?

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This story appears in the July 2001 issue of Entrepreneur. Subscribe »

"My first big purchase was a watch from Tiffany's. I was doing a project a few blocks [from] the flagship Tiffany's in Manhattan. When the scope of our project changed and we knew we hit a home run, I decided to go with the Rolex Oyster, as I loved scuba diving and it was such a classic."

-Jennifer Carey

Founder of JLC environmental consultants

New York City

"A few weeks before the company's launch, I bought a bottle of French champagne. It still rests unopened in my fridge. I was so busy, I never had a launch party. When I get around to having one, I know what the invitations will say: 'It's The (After) Thought.' "

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