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Shoot to Kill


This story appears in the October 2001 issue of Entrepreneur. Subscribe »

Letters. I bet we'll get letters about this month's lead feature, "Get in the Ring". Granted, our call to crush your competition could be construed as a bit too harsh for some, but before you judge us, consider the adage, "When the going gets tough, the tough get going."

So, in these uncertain economic times, it's time to get tough and get going. But before you get up from your desk and scream at your employees, "Things are going to change around here!" remember that tough is not mean. Contrary to what some people think, running a business does not give you the license to be nasty. I've heard too many use "it's business" as an excuse for behavior that borders on the unethical and unacceptable. Just because it's business doesn't give you the right to be a son of a bitch.

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