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Hey, watch where you're going, buddy! Opportunity abounds on the road ahead.

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This story appears in the November 2001 issue of Entrepreneur. Subscribe »

Ever wonder what will follow the Internet as the next huge opportunity? Do you ever stop wondering? Juan Enriquez offers some ideas in As the Future Catches You (Crown). Enriquez, director of Harvard Business School's Life Sciences Project, says the most important business language today isn't English; it's genetics. The economic revolution wrought by our growing understanding of the genome will, Enriquez says, outpace even the growth of the computing revolution's early years.

Many gene-related business opportunities will arise from a revolution in health care. For example, Enriquez predicts opportunities in the area of preventions as opposed to cures. Enriquez also foresees information processing benefiting from powerful biological computers and disciplines from medicine to robotics employing tiny machines created using nanotechnology.

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