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Behind the Veil

Brides, grooms and their wedding parties are frantically busy and need help fast . . . hey, that's your cue.

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This story appears in the February 2002 issue of Entrepreneur. Subscribe »

Ah, the flowers. the dresses. the menu. The cake. The registry. So many things to think about when planning a wedding. With today's brides and grooms so often overwhelmed by all that goes into saying "I do," smart entrepreneurs willing to step in and relieve the stress are poised to gather some well-earned profits.

Entrepreneurs are busting out of the wedding-consultant role (although that's still a big industry) and moving into less traditional businesses. These entrepreneurs have recognized which needs aren't being met . . . and are stepping right in, starting everything from a Web site for bridesmaids to a wedding chapel in a Minnesota mall.

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