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Turn It Up a Notch

When more money starts pouring into the economy, is it time to pour more money into your business?

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This story appears in the July 2002 issue of Entrepreneur. Subscribe »

Andy Cohen and Thomas Dickey see the same reports about the economic recovery, and both share an owner's perspective. But they have reached radically different conclusions about what it means for their businesses.

Cohen's company, Ticketcity.com, is spending $1 million to develop and deploy new software that will "defragment" the secondary market for sports and entertainment tickets online, where he competes furiously with three other companies. "I'm an eternal optimist," says the 37-year-old president and CEO of the Austin, Texas-based company, which raked in $11 million in sales in 2001. "But I believe if you give 100 percent, work hard and give good service, good things are going to happen."

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