Repeat Business

When your franchise is a roaring success, what's the next step?
Magazine Contributor
2 min read

This story appears in the January 2003 issue of Entrepreneur. Subscribe »

In 1987, just three years after taking a cook position with a Popeyes Chicken & Biscuits on the south side of Chicago, John Brodersen got his father to cosign for the $800,000 loan he needed to open his own location. Brodersen knew he wanted to be a business owner, but he wasn't prepared for the response when he opened. "On the second day, the drive-thru was 50 cars deep," he recalls. "The McDonald's got upset because the traffic was blocking their entrance."

Business was booming. The location generated enough cash in the first three days to secure all the Milwaukee territory Broderson wanted. And though he never planned to open multiple locations, the buzz his store created forced him to act quickly. "With all the investors milling around, I knew if I didn't do something, someone else would," he says.

Brodersen opened five stores in his first three years in business, but not everything went as smoothly as he hoped. "I expanded too fast, and my management wasn't able to keep up with me. I had to scale back. I closed one store and sold one. I went back down to three, because the quality suffered and everything was going haywire." After downsizing to three stores, Broderson didn't attempt to expand again for three years until a good management team was in place and operations were trunk-tight.

His discipline and commitment to investing the time upfront to build a quality business not only earned him recognition in the forms of the franchisee of the year and best operations awards, but also leveraged Brodersen to the point where he could remove himself from the hands-on managerial role and strictly focus on expansion. His former single-unit mentality is long gone. "My goal is to have 100 stores," he says. "I plan for it and visualize it in my mind every single day."


Matthew R. Carreon is a freelance writer from the greater Los Angeles area.

More from Entrepreneur

Dustin's experience and expertise can help you monetize your message, build a marketing strategy and connect with influencers.
Book Your Session

For a limited time only, get this bundle of Entrepreneur PressĀ® titles for less than $30 (60% OFF) on our bookstore when you use "LEAP" at checkout.
Buy Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.