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The Bold and the Profitable

Think you've got the guts to strike out and do something completely different?

This story appears in the October 2003 issue of Entrepreneur. Subscribe »

The word "bold" is defined as showing a readiness to take risks or face danger; daring; fearless. In the business world, it can also mean being audacious and stepping out in defiance of the status quo. You already did it once when you started your business--now it's time to make boldness your modus operandi.

It's certainly a philosophy John Acres, founder of BiGHA Inc., an adventure bicycle manufacturer in Corvallis, Oregon, lives and works by. For Acres, 50, being bold in business is second nature. "For me, not going ahead, not doing something new is incredibly hard," he says. "It's the antithesis of life."

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