Full access to Entrepreneur for $5

Use It or Lose It

Is your business usable--or disposable? Figure it out before your competitors gain an edge.

This story appears in the July 2004 issue of Entrepreneur. Subscribe »


were going to create a medical device that would soothe and entertain children during the often-traumatizing process of anesthetizing them, it would have to seem fun for kids and helpful to doctors. "For physicians, it had to read as a fine-tuned anesthetic monitoring device," says the 48-year-old Cohasset, Massachusetts, anesthesiologist and inventor. "For kids, it needed to read as fun."

Continue reading this article -- and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!