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Try Again

Business fell flat? No use whining about it. Here's how you can bounce back.

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This story appears in the December 2004 issue of Entrepreneur. Subscribe »

Some of the most successful businesses in the world only came to be after a few serious failures. From prototypes that don't work to a service that doesn't sell in your local area, a first business can quickly turn into a first failure. But can you as an entrepreneur come back into the fray and start again-successfully?

Absolutely, says Raymond T. Yeh, co-author with Stephanie H. Yeh of The Art of Business: In the Footsteps of Giants. In the book, the authors cite the histories of such companies as AOL and Intel, noting how many times failure entered the picture and how the entrepreneurs battled back. "Business failure is part of the process," says Raymond. The brightest minds allow themselves to make mistakes, learn from them, dust themselves off, and start again.

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