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What's New 12/04

Stretch your limits

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This story appears in the December 2004 issue of Entrepreneur. Subscribe »

rats and couch potatoes alike have been embracing the low-impact, high-results workout known as , currently one of the fastest growing in the nation. IM=X Pilates has been training Pilates instructors for eight years and now offers studio franchises-the first two launched this fall. IM=X Pilates is updating the classic Pilates with modern gym practices by adding more cardio work, offering classes tailored to clients' fitness goals, and having members pay monthly rather than per-class fees. And there's an added bonus: Franchisees are entitled to 12 certifications annually, which can be used in any manner they choose for their employees.

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