This story appears in the
June 2005 issue of
Entrepreneur.
Subscribe »
Entrepreneur: Steven Villegas, 38, founder of Utilikilts
Co. LLC in Seattle
Description: Designer, retailer and manufacturer of
American utility kilts for everyday wear
Startup: Less than $1,000 in 2000
2005 projected sales: $2.5 million
Baring all: When Steven Villegas transformed a pair of
army surplus pants into a kilt, it was originally just for his
personal comfort. But when heads turned and he received countless
compliments on his legs, Villegas knew his creation had potential.
So in April 2000, he brought his kilts to a weekly Seattle outdoor
market, where he not only made his first sale, but also met future
co-founder, Megan Haas, 33.
Embracing Change: Two SBA loans totaling $130,000 allowed
the duo to develop their idea. Villegas sewed and handled
bookkeeping in a small office, which did double-duty as a store,
while Haas developed relationships with their growing list of
international male and female customers. Before long, the company
took on a life of its own among customers, who had a lot more in
common than just an interest in wearing kilts. Open-minded and
self-confident, they weren't afraid of unconventional garb and
desired social change. Says Villegas, "I feel so fortunate to
be doing something that's embraced by all the right
people--people who want to assist change."
Road Trip: Today, Utilikilts come in six designs,
including denim and leather. While Haas is now only with the
company part time as she pursues other opportunities, the company
has expanded online, opened a retail store, and is still going
strong with its grass-roots effort. Teams of road crews travel to
hundreds of festivals and events nationwide, where they're met
by existing customers who model the kilts, show off their legs and
help sell the product. "We're very enthusiastic and
well-humored, and we make people smile," says Villegas.
"We sell people freedom."