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Take the Lead

Find out what it takes to get ahead of the competition.

This story appears in the November 2005 issue of Entrepreneur. Subscribe »

Before he writes one of his bestselling business books on competition, Jason Jennings and his research team spend more than a year doing an exhaustive study of the specific topic at hand. Here, the author of It's Not the Big That Eat the Small... It's the Fast That Eat the Slow and Think Big, Act Small reveals the five characteristics of companies that stay ahead of the competition.

1. They have executives who keep their hands dirty. That means entrepreneurs are on the front lines with customers at least 50 percent of the time. Jennings explains: "This helps them keep their fingers on the pulse in the market they serve."

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