Jerry Jao

CEO and Founder, Retention Science

Jerry Jao is the CEO and co-founder of Retention Science, a leader and innovator in retention marketing. Prior to his founding of two other marketing software companies, he worked at he worked at Morgan Stanley, KPMG Advisory and Clear Channel Communications. He is a graduate of the University of California, Berkeley and Yale School of Management. 

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Leadership

The 3 Cardinal Rules of Business I Didn't Learn in School

One of the lessons this CEO has learned outside the classroom is number crunching is useful but communication skills really count.

Growing a Business

Why Entrepreneurs Should Plan for Failure, Not Success

Being practical and thoughtful about all of the possibilities and worst-case scenarios prompts allows firm to progress.

Growing a Business

Closing My First Big Deal

How one entrepreneur landed his first client for pay when other startups give away their products.

Starting a Business

4 Ways to Be a Frugal CEO

How to save on items that can quickly deplete a startup's bank account.