More From Murray Newlands
Entrepreneurs need to scrutinize potential investors as closely as investors study the potential investment.
Your absolute faith in your idea is not shared by investors but, if you see things as they do, you can persuade them.
How we think about things is as important as what we know.
It helps to be naturally outgoing when selling your great idea but introverts who learn their strengths and venture from their comfort zones need not shy away from success.