Roy H. Williams - Page 3

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How Advertising Fits Into Your Marketing Plan

As you plot the course of your business, don't forget to map out promotion as well.

A New Way to Calculate Your Ad Budget

In today's business world, conventional budget calculations don't always work.

Cheap and Effective Advertising Techniques

If what you've tried hasn't worked, try these tips for writing an ad that gets results.

Building a Business Around Your Advertising Opportunities

You've found a way to reach a captive audience. Now what are you going to offer them?

How to Reach Your Target Audience

Narrow your focus to get your message out to potential clients.

Selecting the Most Effective Advertising Media

How can you tell if your ads are reaching the right audience and generating the best response?

Determining Ad Rep Commissions

Should you pay your ad reps before or after the money comes in?

Outdoor Ads That Get Results

You can't just slap a few words on a giant sign and expect people to respond. Here's how to craft your outdoor ads for optimal results.

Should You Increase Your Radio-Ad Frequency?

There's no easy answer. But if you have the stomach for it, the answer might be yes.

Does It Have to Be "On Sale" to Sell?

To ensure healthy profits, target both transactional and relational customers with your advertising.

Debug Your Ad Campaign

Spending all your money on advertising but getting no results? Find out whether you're guilty of committing one of these 12 huge blunders.

Adjusting Your Ads in Times of War

How to proceed with your advertising goals when the world is in turmoil

What to Say in Your Ad

Can't decide what information to include in your ads? Surprise: There's more than one answer.

How to Spend Your Ad Dollars

A good mix of mass media and online advertising can help you find new customers.

What Return to Expect on Your TV Ad Dollar

Before you pour money into airtime, determine how often you need to show your spot to get a return on your investment.