No B.S. Guide to Marketing to Leading Edge Boomers & Seniors
Older generations largely influence the market, so it's important to understand their attitudes, interests, and spending patterns. Enter the No B.S. Guide to Marketing to Leading Edge Boomers & Seniors book.
Product information
$17.95
By: Dan S. Kennedy
Description
For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive. There is no product, service, industry or profession category unaffected by this demographic sea-change. The leading-edge boomer and senior population quietly controls the majority of the deiscretionary spending and investing capability, so this is the roadmap to the money.
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Product Details
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- Publication date
- Nov 13, 2012
- Publisher
- Entrepreneur Press
- Imprint
- Language
- English
- Paperback dimensions
- 6 X 9 inches
- Number of pages
- 240
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Shipping
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- In-stock book orders are processed within 24-48 hours when ordered Monday-Friday, or the next business day when ordered on weekends. All orders are shipped via Economy Mail and have a delivery timeframe of 3-9 business days.
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Refund & Return Policy
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- Print orders are fully returnable and refundable within 30 days of shipment.
- E-books cannot be returned. To learn more about our refund and return policy, visit here.
