Dan S. Kennedy
Author, Strategic Advisor, Consultant, and Business Coach
Dan S. Kennedy is a strategic advisor, consultant, business coach, and author of the popular No B.S. book series. He directly influences more than one million business owners annually.
Growth Strategies
5 Ways to Grow the Value of Each of Your Customers
Learn how to get the most out of the customers you already have.
Marketing Bootcamp
3 Ways to Raise Your Referral Rate
Put these marketing tools to work for you so your customers will refer you to their friends and family.
Marketing Bootcamp
Why Cultivating Relationships -- Not Sales -- Will Increase Your Profits
By focusing on relationship-building, you're showing customers that they are much more valuable than the money they give when buying your products.
Marketing Bootcamp
2 Biggest Hurdles to Winning the Referral and Retention Race
Discover exactly how many steps it takes to get customers from prospect stage to evangelical ambassador stage.
Marketing Bootcamp
10 Things Your Website Needs If You Want to Attract the Wealthy Customer
A look at how to turn your website into an effective marketing tool for your business.
Marketing Bootcamp
The Best Way to Connect With the Affluent Customers You Want
To find the affluent target market you're seeking, you have to know where to look. One marketing expert shares how.
Marketing Bootcamp
6 Benefits of Mission-Driven Marketing -- And How to Do It Right
By buying from a company that's actively doing something praiseworthy, affluent consumers feel they're helping out as well-without having to do anything other than make a purchase they were going to make anyway. Find out how you can align your company with a cause they'd like to support.
Marketing Bootcamp
The 3 Forces That Will Pre-Sell Your Products for You
Learn how to use media, marketing and PR to make your target audience aware of your business so they'll want to buy from you.
Marketing Bootcamp
How to Gain the 'X' Factor That Attracts Affluent Customers
It's not enough to simply be an expert. Learn this to increase sales.
Marketing Bootcamp
How to 'StorySell' Your Way to a Sale
Everyone loves a good story. Find out how to improve your storytelling skills to increase your sales to the affluent.
Marketing Bootcamp
The Emotional Factors That Drive the Buying Behavior of Affluent Customers
Find out which 'E-Factors' are pushing the purchase of goods and services by those with money.
Management
3 Strategies for Getting the Most Out of Your Sales Team
These three tips can help get a better performance out of your sales staff.
Management
5 Secrets to Mastering Sales Follow-Up
Use these strategies to boost the number of sales or customers you get from a batch of leads.
Management
3 Key Questions You Must Answer When Hiring Salespeople
If you have salespeople on staff, getting the right answer to these three questions will help you hire top performers.
Management
Are Bonuses the Best Reward? The Answer May Surprise You.
One management expert weighs in on whether bonuses work and how you can establish an effective bonus system.
