Dan S. Kennedy

If you're selling to affluent customers, who you are is much more important than what you do. Find out how to become an authority, celebrity or expert to attract the right market.

Follow these quick tips, and you'll soon be honing in on the affluent prospects you've been seeking.

By tapping into a rich person's need to give up some control in order to eliminate stress, you can make your target market happy and improve sales. Find out how.

When people have gone from poor to rich, their purchasing decisions follow some key rules. Find out what they are, and how you can follow those rules to sell to the self-affluent.

With the LGBTQ community becoming more mainstream throughout the U.S., these facts about the market will help you attract its affluent members.

Today's affluent women are much different than they were in the 20th century. Get the skinny on this changing target market.

If the richest of the rich are your target market, here's what you need to know about them to craft the most effective marketing messages.

Get your website in shape and drawing in new business by following these five tips.

If you can get your message, market, and media right, you'll be on your way to marketing dominance.

By putting this plan to work for you, you'll close more sales and increase your small business's profits.

How follow-up can net you more money and grow your business.

Here's when, why and how to do advertising without relying on a brand.

Once you send out your marketing pieces, your job is just beginning. Find out which three things are 'must dos' if you want your direct marketing campaigns to succeed.

Don't confuse your prospects and customers by sending direct marketing pieces that make them wonder what to do next. Instead, spell out their next steps clearly.

Follow the second rule of direct marketing to inspire immediate responses from your target market.