Dan S. Kennedy

Dan S. Kennedy

Author, Strategic Advisor, Consultant, and Business Coach

Dan S. Kennedy is a strategic advisor, consultant, business coach, and author of the popular No B.S. book series. He directly influences more than one million business owners annually. 

5 Ways to Grow the Value of Each of Your Customers
Customer Experience

5 Ways to Grow the Value of Each of Your Customers

Learn how to get the most out of the customers you already have.
3 Ways to Raise Your Referral Rate
Marketing Bootcamp

3 Ways to Raise Your Referral Rate

Put these marketing tools to work for you so your customers will refer you to their friends and family.
Why Cultivating Relationships -- Not Sales -- Will Increase Your Profits
Marketing Bootcamp

Why Cultivating Relationships -- Not Sales -- Will Increase Your Profits

By focusing on relationship-building, you're showing customers that they are much more valuable than the money they give when buying your products.
2 Biggest Hurdles to Winning the Referral and Retention Race
Marketing Bootcamp

2 Biggest Hurdles to Winning the Referral and Retention Race

Discover exactly how many steps it takes to get customers from prospect stage to evangelical ambassador stage.
10 Things Your Website Needs If You Want to Attract the Wealthy Customer
Marketing Bootcamp

10 Things Your Website Needs If You Want to Attract the Wealthy Customer

A look at how to turn your website into an effective marketing tool for your business.
The Best Way to Connect With the Affluent Customers You Want
Marketing Bootcamp

The Best Way to Connect With the Affluent Customers You Want

To find the affluent target market you're seeking, you have to know where to look. One marketing expert shares how.
6 Benefits of Mission-Driven Marketing -- And How to Do It Right
Marketing Bootcamp

6 Benefits of Mission-Driven Marketing -- And How to Do It Right

By buying from a company that's actively doing something praiseworthy, affluent consumers feel they're helping out as well-without having to do anything other than make a purchase they were going to make anyway. Find out how you can align your company with a cause they'd like to support.
The 3 Forces That Will Pre-Sell Your Products for You
Marketing Bootcamp

The 3 Forces That Will Pre-Sell Your Products for You

Learn how to use media, marketing and PR to make your target audience aware of your business so they'll want to buy from you.
How to Gain the 'X' Factor That Attracts Affluent Customers
Marketing Bootcamp

How to Gain the 'X' Factor That Attracts Affluent Customers

It's not enough to simply be an expert. Learn this to increase sales.
How to 'StorySell' Your Way to a Sale
Marketing Bootcamp

How to 'StorySell' Your Way to a Sale

Everyone loves a good story. Find out how to improve your storytelling skills to increase your sales to the affluent.
The Emotional Factors That Drive the Buying Behavior of Affluent Customers
Marketing Bootcamp

The Emotional Factors That Drive the Buying Behavior of Affluent Customers

Find out which 'E-Factors' are pushing the purchase of goods and services by those with money.
Management

3 Strategies for Getting the Most Out of Your Sales Team

These three tips can help get a better performance out of your sales staff.
5 Secrets to Mastering Sales Follow-Up
Management

5 Secrets to Mastering Sales Follow-Up

Use these strategies to boost the number of sales or customers you get from a batch of leads.
3 Key Questions You Must Answer When Hiring Salespeople
Management

3 Key Questions You Must Answer When Hiring Salespeople

If you have salespeople on staff, getting the right answer to these three questions will help you hire top performers.
Are Bonuses the Best Reward? The Answer May Surprise You.
Management

Are Bonuses the Best Reward? The Answer May Surprise You.

One management expert weighs in on whether bonuses work and how you can establish an effective bonus system.

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