Dan S. Kennedy
Author, Strategic Advisor, Consultant, and Business Coach
Dan S. Kennedy is a strategic advisor, consultant, business coach, and author of the popular
No B.S. book series. He directly influences more than one million business owners annually.
Learn how to get the most out of the customers you already have.
Put these marketing tools to work for you so your customers will refer you to their friends and family.
By focusing on relationship-building, you're showing customers that they are much more valuable than the money they give when buying your products.
Discover exactly how many steps it takes to get customers from prospect stage to evangelical ambassador stage.
A look at how to turn your website into an effective marketing tool for your business.
To find the affluent target market you're seeking, you have to know where to look. One marketing expert shares how.
By buying from a company that's actively doing something praiseworthy, affluent consumers feel they're helping out as well-without having to do anything other than make a purchase they were going to make anyway. Find out how you can align your company with a cause they'd like to support.
Learn how to use media, marketing and PR to make your target audience aware of your business so they'll want to buy from you.
It's not enough to simply be an expert. Learn this to increase sales.
Everyone loves a good story. Find out how to improve your storytelling skills to increase your sales to the affluent.
Find out which 'E-Factors' are pushing the purchase of goods and services by those with money.
These three tips can help get a better performance out of your sales staff.
Use these strategies to boost the number of sales or customers you get from a batch of leads.
If you have salespeople on staff, getting the right answer to these three questions will help you hire top performers.
One management expert weighs in on whether bonuses work and how you can establish an effective bonus system.
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© 2017 Entrepreneur Media, Inc.