Dan S. Kennedy

Dan S. Kennedy

VIP Contributor
Author, Strategic Advisor, Consultant, and Business Coach

About Dan S. Kennedy

DAN S. KENNEDY is a strategic advisor, consultant, business coach, and author of the popular No B.S. book series. He directly influences more than one million business owners annually. 

Books By Dan S. Kennedy

More From Dan S. Kennedy

Marketing

Using the 7 Pillars of Authority Marketing to Conquer the Affluent Market

If you're selling to affluent customers, who you are is much more important than what you do. Find out how to become an authority, celebrity or expert to attract the right market.
Social Media Marketing

10 Easy Steps for Making Social Media a Key Part of Marketing to Affluent Prospects

Follow these quick tips, and you'll soon be honing in on the affluent prospects you've been seeking.
Sales

The 3 Types of Freedom Affluent Shoppers Are Craving

By tapping into a rich person's need to give up some control in order to eliminate stress, you can make your target market happy and improve sales. Find out how.
Marketing

Making Loyal Customers Out of Self-Made Millionaires

When people have gone from poor to rich, their purchasing decisions follow some key rules. Find out what they are, and how you can follow those rules to sell to the self-affluent.
Marketing

Insightful Tips for Thoughtfully Marketing to LGBTQ Customers

With the LGBTQ community becoming more mainstream throughout the U.S., these facts about the market will help you attract its affluent members.
Marketing

The 21st Century Affluent Woman and Her Marketing Needs

Today's affluent women are much different than they were in the 20th century. Get the skinny on this changing target market.
Marketing

6 Key Things to Know Before You Begin Marketing to the Ultra Rich

If the richest of the rich are your target market, here's what you need to know about them to craft the most effective marketing messages.
Online Marketing

The 5 Top Components of a Successful Direct Marketing Website

Get your website in shape and drawing in new business by following these five tips.
Marketing

The 3 Ms of Successful Direct Marketing Campaigns

If you can get your message, market, and media right, you'll be on your way to marketing dominance.
Marketing

Executing a Follow-Up Campaign in 4 Steps

By putting this plan to work for you, you'll close more sales and increase your small business's profits.
Marketing

Finding the Extra Million Dollars Hidden in Your Business

How follow-up can net you more money and grow your business.
Advertising

Discover the Power of 'Blind' Advertising

Here's when, why and how to do advertising without relying on a brand.
Marketing

The 3 Tasks You Should Do After Sending Out a Marketing Campaign

Once you send out your marketing pieces, your job is just beginning. Find out which three things are 'must dos' if you want your direct marketing campaigns to succeed.
Marketing

Why Giving Clear Instructions Can Increase Your Marketing Response Rate

Don't confuse your prospects and customers by sending direct marketing pieces that make them wonder what to do next. Instead, spell out their next steps clearly.
Marketing

How to Give Prospects a Reason to Respond 'Right Now!'

Follow the second rule of direct marketing to inspire immediate responses from your target market.