More From Dan S. Kennedy
Discover exactly how many steps it takes to get customers from prospect stage to evangelical ambassador stage.
A look at how to turn your website into an effective marketing tool for your business.
To find the affluent target market you're seeking, you have to know where to look. One marketing expert shares how.
By buying from a company that's actively doing something praiseworthy, affluent consumers feel they're helping out as well-without having to do anything other than make a purchase they were going to make anyway. Find out how you can align your company with a cause they'd like to support.
Learn how to use media, marketing and PR to make your target audience aware of your business so they'll want to buy from you.
It's not enough to simply be an expert. Learn this to increase sales.
Find out which 'E-Factors' are pushing the purchase of goods and services by those with money.
These three tips can help get a better performance out of your sales staff.
If you have salespeople on staff, getting the right answer to these three questions will help you hire top performers.
One management expert weighs in on whether bonuses work and how you can establish an effective bonus system.
You don't have to have a perfect business, but it does need to be 'good enough' to attract your target audience and land sales. Follow these tips to bring in more business.
American companies spend more than $750 billion paying people for work they're not doing. Use these four easy strategies to improve productivity.
Find out why one management expert believes your 'bean counters' are sapping the life -- and sales -- out of your business.