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Dan S. Kennedy

Dan S. Kennedy

VIP Contributor / Author, Strategic Advisor, Consultant, and Business Coach

DAN S. KENNEDY is a strategic advisor, consultant, business coach, and author of the popular No B.S. book series. He directly influences more than one million business owners annually. 

More From Dan S. Kennedy

Growth Strategies

2 Biggest Hurdles to Winning the Referral and Retention Race

Discover exactly how many steps it takes to get customers from prospect stage to evangelical ambassador stage.
Online Marketing

10 Things Your Website Needs If You Want to Attract the Wealthy Customer

A look at how to turn your website into an effective marketing tool for your business.
Target Markets

The Best Way to Connect With the Affluent Customers You Want

To find the affluent target market you're seeking, you have to know where to look. One marketing expert shares how.
Marketing Strategies

6 Benefits of Mission-Driven Marketing -- And How to Do It Right

By buying from a company that's actively doing something praiseworthy, affluent consumers feel they're helping out as well-without having to do anything other than make a purchase they were going to m...
Marketing Strategies

The 3 Forces That Will Pre-Sell Your Products for You

Learn how to use media, marketing and PR to make your target audience aware of your business so they'll want to buy from you.
Affluent Customers

How to Gain the 'X' Factor That Attracts Affluent Customers

It's not enough to simply be an expert. Learn this to increase sales.
Storytelling

How to 'StorySell' Your Way to a Sale

Everyone loves a good story. Find out how to improve your storytelling skills to increase your sales to the affluent.
Marketing

The Emotional Factors That Drive the Buying Behavior of Affluent Customers

Find out which 'E-Factors' are pushing the purchase of goods and services by those with money.
Management

3 Strategies for Getting the Most Out of Your Sales Team

These three tips can help get a better performance out of your sales staff.
Management

5 Secrets to Mastering Sales Follow-Up

Use these strategies to boost the number of sales or customers you get from a batch of leads.
Management

3 Key Questions You Must Answer When Hiring Salespeople

If you have salespeople on staff, getting the right answer to these three questions will help you hire top performers.
Management

Are Bonuses the Best Reward? The Answer May Surprise You.

One management expert weighs in on whether bonuses work and how you can establish an effective bonus system.
Management

4 Ways to Give Your Customers Exactly What They Want

You don't have to have a perfect business, but it does need to be 'good enough' to attract your target audience and land sales. Follow these tips to bring in more business.
Management

4 Ways to Make Sure Your Workers Are Actually Working

American companies spend more than $750 billion paying people for work they're not doing. Use these four easy strategies to improve productivity.
Management

Are Your Financial Managers Killing Your Business?

Find out why one management expert believes your 'bean counters' are sapping the life -- and sales -- out of your business.