Dan S. Kennedy

Dan S. Kennedy

Author, Strategic Advisor, Consultant, and Business Coach

More From Dan S. Kennedy

Marketing

Finding the Extra Million Dollars Hidden in Your Business

How follow-up can net you more money and grow your business.
Advertising

Discover the Power of 'Blind' Advertising

Here's when, why and how to do advertising without relying on a brand.
Marketing

The 3 Tasks You Should Do After Sending Out a Marketing Campaign

Once you send out your marketing pieces, your job is just beginning. Find out which three things are 'must dos' if you want your direct marketing campaigns to succeed.
Marketing

Why Giving Clear Instructions Can Increase Your Marketing Response Rate

Don't confuse your prospects and customers by sending direct marketing pieces that make them wonder what to do next. Instead, spell out their next steps clearly.
Marketing

How to Give Prospects a Reason to Respond 'Right Now!'

Follow the second rule of direct marketing to inspire immediate responses from your target market.
Time Management

Warning! Technology Is Sucking Away the Time You Need to Be a Success

How much are the tech tools you use distracting you from doing real work? Find out -- and find out how to stop it.
Prepare to Succeed

Dump the Routines and Learn to Specialize to Take the Best Advantage of Your Time

The four-step approach to deriving maximum value from your time.
Prepare to Succeed

The 3 Types of People at Work Who Waste Your Time and How to Deal With Them

Do any of these time suckers work at your company? Here's how you can avoid them and improve your productivity.
Prepare to Succeed

3 Ways to Cheat Time

Discover how other people's money, resources and customers can help save you time.
Prepare to Succeed

Find Out How Much Your Time Is Worth Before You Waste Any More of It

This time management expert offers a formula for determining how much your time is really worth.
Presentations

Turn Lost Presentation Leads Into Closed Sales

Tips for reaching out to the people who never registered for, showed up to or purchased something from your presentation.
Presentations

4 Ways to Structure a Great Promise in an Irresistible Presentation

Creating an offer that your audience can't resist is easy if you use one of these four techniques.
Growth Strategies

5 Ways to Grow the Value of Each of Your Customers

Learn how to get the most out of the customers you already have.
Growth Strategies

3 Ways to Raise Your Referral Rate

Put these marketing tools to work for you so your customers will refer you to their friends and family.
Growth Strategies

Why Cultivating Relationships -- Not Sales -- Will Increase Your Profits

By focusing on relationship-building, you're showing customers that they are much more valuable than the money they give when buying your products.