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Dynamic Communication

Communication is the key to success, and Dynamic Communication understands that, which is why this book will show you how to create magnetic marketing ads, give persuasive presentations, and more.

Product information

original price$21.95 sale price $16.99

Format

Description

When Good Communication Skills Aren't Enough

Telling the story of your business is about more than writing grammatically correct proposals and emails or speaking to investors without using “ums" and “uhs." To get your message across, you have to fi nd a dynamic way to reach your vast audience of stakeholders, consumers, and competitors. Business communication expert Jill Schiefelbein shows you how, delivering an education on how to build a communication-savvy business that retains employees, secures investors, and increases your bottom line.

Taking a page from the playbooks of 27 successful companies, entrepreneurs, and brands like Southwest Airlines, the Truth Initiative, Avocados from Mexico, Convince & Convert's Jay Baer, and primetime television host and speaker Jeffrey Hayzlett, you'll learn how to:

  • Apply the four-stage listening matrix to drive your audience to action
  • Use sales call outlines that facilitate buy-in to avoid death by sales script
  • Create value-filled, magnetic marketing that educates and attracts buyers
  • Add value to your products and services with videos and webinars
  • Develop persuasive presentations with the TEMPTaction model

    So grab a highlighter, get a pen, or sharpen a pencil and start crafting your communication strategy today.
  • Product details
    Publication date
    Mar 14, 2017
    Publisher
    Entrepreneur Press
    Language
    English
    Paperback dimensions
    6 X 9 inches
    Number of pages
    264
    Shipping
    • Orders can be shipped to locations anywhere in the US, UK, and Canada.
    • Most in-stock books will ship via USPS or UPS Ground within 24-48 hours when ordered Monday-Friday, or the next day when ordered on weekends.
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    Refund & return policy
    • Print orders are fully returnable and refundable within 30 days of shipment.
    • E-books cannot be returned. To learn more about our refund and return policy, visit here.

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