No B.S. Marketing to the Affluent
Have you considered switching up your business’s target demographic to earn more revenue? Marketing your business to the ultra-wealthy will help you achieve just that.
Product information
$24.99
By: Dan S. Kennedy
Description
The middle-class consumer population—and their buying power—is massively shrinking. Customers are buying less and in fewer categories.
THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences.
In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples. You'll also discover how to:
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Product Details
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- Publication date
- Jun 18, 2019
- Publisher
- Entrepreneur Press
- Imprint
- Language
- English
- Paperback dimensions
- 6 X 9 inches
- Number of pages
- 358
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Shipping
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- In-stock book orders are processed within 24-48 hours when ordered Monday-Friday, or the next business day when ordered on weekends. All orders are shipped via Economy Mail and have a delivery timeframe of 3-9 business days.
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Refund & Return Policy
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- Print orders are fully returnable and refundable within 30 days of shipment.
- E-books cannot be returned. To learn more about our refund and return policy, visit here.
