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Ultimate Guide to Google Ads

It's time to start fully utilizing the power of Google. This guide will teach you everything you need to know to garner more site traffic, build profitable ad campaigns, and more.

Product information

$29.99

Format

Description

Covering the latest breaking news in Google Ads, this sixth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google Ads Express, Google's Product Listing Ads, and more. Changes in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout.

Updates specific to this edition include:
  • Powerful bidding strategies using remarketing lists for search ads
  • New ad extension features
  • Automation capabilities using scripts
  • Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google Ads account for your business

    Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by Google Ads experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined campaign proven to increase search engine visibility, consistently capture clicks, double website traffic, and increase sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.
  • Product details
    Publication date
    Nov 24, 2020
    Publisher
    Entrepreneur Press
    Language
    English
    Paperback dimensions
    8 X 10 inches
    Number of pages
    268
    Shipping
    • Orders can be shipped to locations anywhere in the US, UK, and Canada.
    • Most in-stock books will ship via USPS or UPS Ground within 24-48 hours when ordered Monday-Friday, or the next day when ordered on weekends.
    • Canada Post Expedited Parcel is trackable and collects duty and taxes during checkout. Other International orders do not have shipment tracking available.
    Refund & return policy
    • Print orders are fully returnable and refundable within 30 days of shipment.
    • E-books cannot be returned. To learn more about our refund and return policy, visit here.

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