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Winfluence

Why should you expand your marketing plan to include influencers? Winfluence explains their impact on consumer buying habits, how they can build up your business's credibility, and much more.

Product information

$21.99

Format

Description

Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success and how anyone who is not, now can. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how—more specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results. Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspective—not short-term, one-off executions.
Product details
Publication date
Feb 23, 2021
Publisher
Entrepreneur Press
Language
English
Paperback dimensions
6 X 9 inches
Number of pages
238
Shipping
  • Orders can be shipped to locations anywhere in the US, UK, and Canada.
  • Most in-stock books will ship via USPS or UPS Ground within 24-48 hours when ordered Monday-Friday, or the next day when ordered on weekends.
  • Canada Post Expedited Parcel is trackable and collects duty and taxes during checkout. Other International orders do not have shipment tracking available.
Refund & return policy
  • Print orders are fully returnable and refundable within 30 days of shipment.
  • E-books cannot be returned. To learn more about our refund and return policy, visit here.

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