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An Apple a Day . . .

Take time to give your business's health plan a checkup.

This story appears in the March 2008 issue of Entrepreneur. Subscribe »

When Jason Crawforth started Treetop Tech Inc. in 1997, he didn't offer employees company-sponsored coverage.

"We started losing potential employees because [of that]," says the 37-year-old Boise, Idaho, software developer. So in 2000, Crawforth added health coverage to the company's benefits--just in time to catch an astonishing upward spiral in health premiums.

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