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AR and VR Will Lead the Way in a Post-Pandemic World

The question shouldn't be whether to adopt advanced technologies, but how. Here are three ways.

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Of the many lessons learned this year, one of the biggest may be the importance of social cohesion. Staying connected with one another and the outside world through technology has been a lifesaver for many people, both personally and professionally. For many businesses, meanwhile, the biggest struggle has been figuring out ways to maintain the in-person strength of that connection with customers and team members.

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The most exciting way people have accomplished this is by using augmented reality (AR) and virtual reality (VR) systems to create physical experiences from the comfort of customers' homes. Whole Foods, for example, went virtual this year, letting customers browse markets on the Web to get that in-store feel. Other organizations have experimented with ways to hold virtual reality meetings to improve collaboration and team camaraderie.

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